Mel Monsta - Unleash What’s Unique
Industry: Toys / Non Profit
Mel Monsta is a new plush doll with a meaningful message; Everyone is special and unique, and should express themselves without fear of prejudice, bullying and discrimination. Mel Monsta is used to promote and help raise funds for important social justice causes such as anti-bullying.
There is no plush character in the market that represents the social action community. Mel’s background story, and purpose as a tool to help build human tolerance is totally unique to Mel and the Mel Monsta brand will be differentiated by this in the plush market category.
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