10 Design & Branding Takeaways

10 Design & Branding Takeaways

1. Have a plan Branding and messaging is simply a tool to help your company achieve better sales and reach strategic goals. There always needs to be a purpose for your activities, so make sure you create an action plan and revise it only after you measure your...

The ROI of Design and Branding

The ROI of Design and Branding

5 min read. A customer asked me a few months ago, “How do I measure the effectiveness of design and branding?”. In this article I’m going to answer that question. Let’s start by defining what we are going to measure: What is Design? Design is the creative activity and...